Mission Aadya

Donation so far...

110125

I am Aadya

I am Aadya, so are you! We all are strong, independent and brave warriors. Yes, the purest creature of this world. We only have to come forward to bring the change, have that change and be the change. #iAmAadya

About the Initiative

India has indeed come a long way from 1990 where there was a ban on sanitary napkins advertising to 2018 where a full-fledged feature film was made about a low-cost sanitary napkin entrepreneur (PadMan). But despite this shift, it must be remembered that 88% of India’s menstruating women do not use sanitary napkins. Widely cited studies revealed that only 12% of India’s 355 million menstruating women use sanitary napkins. And when it comes to menstruation the gulf between rural and urban women widens considerably. This prompted us to look into this cause and offer a helping hand. #iAmAadya Movement is a social initiative of Chandukaka Saraf & Sons Pvt. Ltd. It revolves around Women’s Wellness and is aimed at providing 2 lakh free sanitary napkins to the underprivileged women in Western Maharashtra. This is the first such social initiative we wish to promote under the banner of Women’s Wellness. In the coming month’s we will take more steps and continue to solicit inputs from society as a whole.

How You Can Help ?

After studying the ground realities, we realized that the need of the hour requires a holistic approach. Multiple stakeholders need to work together to tackle problems at numerous levels. To make a tangible change there is a need for collective action in awareness creation, product access, and affordability, availability of clean toilets and disposal systems and health consultation. This appears way too large, but we feel that there is a need to start somewhere. And here is how we at Chandukaka Saraf & Sons Pvt. Ltd. feel it can be done with a small step. To participate in this mission, simply walk into any Chandukaka Saraf & Sons showroom and donate a minimum one sanitary napkin. As part of our contribution, for every one collected napkin, we will also add one.

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